25.9.24
ZDF Studios on unscripted content distribution, AI and building audiences on social media | Inside Content
To kick off our new series of Inside Content, we are joined by Linette Zaulich, Director of Unscripted at ZDF Studios. On the episode, we dive into the world of unscripted content distribution. They discuss the challenges and opportunities of selling content internationally vs. locally to VoD and FAST platforms, how to stay ahead of market developments including FAST and Ai, the importance of localised content, and building social audiences on TikTok and YouTube.