About us

Toby Russell

Toby is the founder of 3Vision. He is responsible for the strategic direction of the business as well as managing the company’s high level content provider relationships. Toby has many strategic relationships with key contacts around the world including all the Hollywood Studios.

Before 3Vision Toby spent 10 years in the international TV division of Walt Disney and represented Disney on the board of HBO Europe.

Toby is also a founder and Co-President of 3Vision Distribution.

Jonathan Nickell

Jonathan is responsible for the operational management of 3Vision and project delivery teams. A trained Lawyer; Jonathan heads up many of 3Vision's rights negotiation projects.

Jonathan is also widely regarded as a global expert on African Pay TV Platforms. His experience with content licensing and channel agreements have included securing numerous deals with Hollywood Studios and other major content providers.

Jonathan is also a founder and Co-President of 3Vision Distribution.

Maria Bayman

Maria focuses on identifying new clients in the content world that could benefit from our specialist experience. She also looks for opportunities to expand the range of services offered by 3Vision to grow the business.

Before 3Vision Maria worked for Walt Disney’s international TV division, managing programme distribution across EMEA. She has also worked in advertising sales at the UK’s leading broadcaster, ITV.

Jack Davison

Leading on many of 3Vision's strategy, marketing and VOD projects, Jack has a unique understanding of the factors that make Pay TV and new product launches successful.

Jack is well suited to lead on such products having previously been Head of VOD Product at Virgin Media, and a pioneer of IPTV and VOD whilst VP of Content at Yes Television. Prior to this Jack worked for IMG Media, the world's largest independent producer and distributor of sports programming.

Hayley Bull

Hayley is responsible for managing 3Vision’s business development clients, where she specialises in helping consumer electronic and software companies build relationships with leading content providers.

Working directly alongside the CEO, Hayley manages new client activity, using her in-depth understanding of industry developments and trends she helps companies understand how to improve the performance of their businesses.

Hayley holds a First Class Degree in International Relations, has spent time working for an award-winning Political Consultancy and has lived and worked in Shanghai.

Mauro Paez-Pumar

Mauro leads 3Vision’s activities in the LATAM market focusing on providing advice on content strategy and rights acquisition.

Before 3Vision Mauro has built wide ranging knowledge of the LATAM market over a 25-year period working in content acquisition, distribution and consulting.

Mauro has worked in senior roles at some of the leading companies in the region including DirecTV, FOX Latin America, AMC Networks and Scripps Networks International.