Video Markets Tracker

We track the metrics you need to understand global video markets — across both Pay TV and streaming.

For Pay TV, we cover subscriber numbers, revenues, ARPU, and platform-level breakdowns. So you can see exactly how each operator and technology is performing.

For streaming, we go further. We track all major business models — SVOD, AVOD, TVOD, EST, and FAST — including subscriber volumes and revenues by platform.

And because raw numbers aren’t enough, we add the context behind them. That includes population, total households, TV households, Pay TV households by technology, broadband penetration, and smartphone usage.

So you’re not just looking at data. You’re understanding the market — clearly and confidently.

We cover 71 countries across global video markets — spanning both mature economies and high-growth regions.

That includes major markets like the UK, USA, China, India, Germany, and Brazil, alongside rapidly growing territories across Africa, Asia, and Latin America.

So whether you’re analysing streaming growth, Pay TV trends, or market entry opportunities, you’re working with truly global coverage.

Full list of countries covered

Europe:
Albania, Austria, Belarus, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine, UK

Asia Pacific:
Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam

Latin America:
Argentina, Brazil, Chile, Colombia, Mexico

Middle East and North Africa (MENA):
Egypt, Saudi Arabia, UAE, Israel

Sub-Saharan Africa:
Angola, Cameroon, Congo DR, Côte d'Ivoire, Ghana, Kenya, Mozambique, Nigeria, Senegal, South Africa, Tanzania, Uganda

North America:
Canada, USA

And because every market is built on a consistent methodology, you can compare countries directly — with confidence.

We structure our data across seven global regions:

• Asia Pacific (APAC)
• Eastern Europe
• Latin America (LATAM)
• Middle East and North Africa (MENA)
• North America
• Sub-Saharan Africa
• Western Europe

Each region includes aggregated totals, plus an “Others” category for complete coverage.

So you can zoom out to see global trends, or drill into individual markets — all in one place.

We keep the data current — because markets move fast.

Streaming data is updated twice a year:

• May to October
• November to April

We release updates monthly by region, so new insights are always landing.

Pay TV data is updated annually, with all regions refreshed between November and April.

Every update reflects the latest operator results, platform announcements, and macroeconomic changes.

So you’re always working with up-to-date, decision-ready data.

We include five years of historical data — giving you a solid base for trend analysis and market comparison.

And we forecast five years ahead.

So you can track long-term shifts in streaming adoption, Pay TV performance, and revenue growth — and plan with confidence.

We track all major Pay TV operators across key distribution technologies:

• Digital cable
• Analog cable
• IPTV
• Satellite (DTH)
• Digital terrestrial television (DTT)

For each, we provide subscriber numbers and revenues at both operator and market level.

We also offer data on total TV households, factoring in free-to-air (FTA) satellite and terrestrial services (DTT and analog).

So you get a complete, structured view of the global Pay TV market.

We cover all major streaming models:

• SVOD (subscription video on demand)
• AVOD (advertising-supported video on demand)
• TVOD and EST (transactional models)
• FAST (free ad-supported streaming TV)

You’ll see both gross and net subscriber numbers, alongside revenue data — at platform and market level.

So whether you’re analysing growth, competition, or monetisation, you’ve got the full picture.

We build our data from a combination of trusted sources:

• Operator and platform disclosures
• Regulatory filings
• Industry publications
• Third-party datasets
• Direct input from our global network of experts

Then our analysts review and reconcile everything.

That ensures consistency across key metrics like households, broadband penetration, and subscriber numbers.

So you can trust the data — and the decisions you make with it.

The Video Markets Tracker is used across the global media and entertainment industry.

That includes broadcasters, streaming platforms, Pay TV operators, device manufacturers, investors, content studios, and consultancies.

They rely on it for market entry analysis, competitive intelligence, investor reporting, and long-term strategic planning.

So if you need clear, comparable video market data — this is built for you.

You receive structured Excel workbooks, organised by country, region, and metric.

So it’s easy to plug into your own models and workflows.

We also provide regional slide decks that highlight key trends and insights.

And for quick visual analysis, you can access our Tableau dashboards.

So whether you want raw data or ready-made insight, you’ve got both.

We offer flexible subscription options to match your needs.

You can choose regional packages or full global access, across Pay TV, streaming, or both.

All subscriptions include:

• Full dataset access
• Regular updates
• Ongoing analyst support

So you’re not just getting data — you’re backed by expertise.

Contact us at contact@3vision.tv to find the right option for you.

Yes, you can.

We offer one-off reports for specific markets, regions, or topics.

Ideal for investment decisions, market entry work, or client presentations.

Just tell us what you need, and we’ll tailor the output to your brief.

Yes — and it’s a big part of what we do.

Alongside the core dataset, we deliver bespoke research and consulting.

That includes market sizing, platform deep dives, audience analysis, and tailored forecasting.

So if you’ve got a specific question, we’ll build the answer around it.

Get in touch at contact@3vision.tv to start the conversation.