18.10.24
Churn in the FAST Channel Market Grows as Quality is Prioritised Over Quantity
As the FAST market continues to mature and platforms optimise to capture as much share of viewing hours as possible, channels are being dropped. As the largest and most established market, the US exhibits the highest level of channels churn, while the UK, Germany and Australia are all following close behind. Scripted channels in general perform well, however, movies channels have experienced significant churn in the last year, perhaps owing to the increased quality brought by the major US Studios, rendering the more niche movie channels expendable as platforms target higher quality thresholds.
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