With 2024 behind us and the new year underway, we can expect some significant trends to take hold of the TV industry. In these troubled economic times, it is not just fiscal restraint of media companies that is influencing thinking in this years survey, with many struggling with a cost of living crisis there is an underlying theme of saving money in most responses. Which regions will hold the biggest growth prospects? How will production recover from cost-cutting and strikes? And how will content budgets fare in 2025? Our Annual TV Industry Trends & Predictions Report collates global feedback from media executives across the TV ecosystem to provide a unique snapshot of the key issues and trends facing the industry.
In this year’s survey, running from December 2024 to January 2025, we once again asked our global network of industry executives for their views on what to expect from the year ahead.
Top findings include
- Netflix continues to be ranked the #1 streamer for growth prospects and most feel that further consolidation between US Studios will happen
- Respondents ranked Asia as their #1, #2, or #3 market for the best growth prospects in 2025
- Improved pricing propositions - with lower priced Ad-tiers and bundled offers - is the key focus for SVOD
- 78% believe bundling with other SVOD services is key, with Telco’s and Pay TV operators close behind
- User Interface improvements and streamer integrations are the two key Pay TV Investment areas
- Increasing exclusive digital only premiers is a vital area of focus for Free TV
- Respondents now rank Social Media as the best opportunity for AVOD content monetisation
- 82% of the respondents agree that studios will sell more content to third parties post vertical integration
- Windowing activity will increase across the board as stakeholders look to optimise revenues
- Theatres are back and important for Studios, with other windows coming quicker and going shorter
- Content will need to be made for lower budgets and new partnerships models will need to be found
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