Following years of major media companies pursuing aggressive growth strategies with streaming we are now experiencing a period characterised by a broad reset of expectations and a focus on profitability.
Streamers of all kinds have proliferated in global markets for some years, with the majority of shows and films premiering in homes on streaming services of some type. The dominance of streaming across the business is clear and irreversible, with streaming applying to almost everyone today and broadcasters leaning more into streaming, including AVOD, SVOD and FAST.
However, the SVOD model has been placed under more pressure since Q1 2022 and Studios along with major media companies are now focussing on P&L, not the relentless pursuit of subscribers at all costs.
Last month at MIPCOM I joined Natasha Matos-Hemingway, Group Chief Commercial, Marketing and product Officer (VOD, Global) at Shahid and Cristian Liarte Hernandez, Europe Head of Originals at Rakuten TV on a the MIP Talk 'Hear from Streamers' to discuss the evolution of content and streaming strategies. With the streaming landscape and subsequent content strategies having evolved significantly over the past 18 months, it was great to get the chance to talk to two people in the middle of it all.
We talked about the different propositions on offer from the two businesses, in particular the strategy pillars of SVOD that broadcaster MBC is pursuing. With Christian it was great to get an understanding of how originals fit in to Rakuten’s strategy, with significant focus now on how best to monetise content and Studios recognising that pushing content only to own services is not the best model and they need to sell also it was a great time to catch-up and hear from streamers.
Download the deck to get an overview on how streamers are evolving their content and streaming strategies, including insights into global market growth, acquisition trends, US content domination, Pay TV and movies, broadcaster streaming, plus more.
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