Yas Madagascar Case Study

Yas Madagascar (formerly Telma Madagascar) isa leading telecommunications operator and internet service provider.

Launching a new TV service from scratch — in Madagascar and beyond. And doing it fast, with a proposition strong enough to attract and retain viewers.

Yas Madagascar wanted to build a compelling content offering that could support a rapid launch. And make sure it stacked up commercially.

We acted as Yas Madagascar’s outsourced content team. Then got to work:

•          Analysed competitor TV propositions across the market

•          Built a sustainable content model to balance cost and value

•          Identified and secured the right mix of channels

•          Negotiated and closed deals with multiple partners

•          Delivered a 75-channel lineup, ready for launch

Fast to market. Built to last. Ready to scale.