Vodafone Ireland Case Study

Vodafone Ireland is aleading triple-play provider, offering mobile, broadband and TV services.

In a crowded market, a strong TV proposition matters. Vodafone needed a channel lineup that could compete — and win — on both content and value.

They asked us to negotiate channel carriage deals with international Pay TV providers. And to make sure every deal delivered — commercially and in terms of content rights.

We took a clear, structured approach to strengthen their position:

•          Analysed the competitive landscape across the Irish market

•          Reviewed pricing and channel packaging to maximise appeal

•          Assessed existing agreements to spot gaps and opportunities

•          Negotiated renewals, amendments and new deals with key partners

•          Optimised content rights to ensure maximum value and flexibility

Simple. Focused. Results-driven.