VIDAA Case Study

VIDAA Operating System enlisted 3Vision's help with strategy and content acquisition, as well as bespoke research

Client

VIDAA

Our Expertise

Research

The Business

VIDAA’s smart TV operating system powers content discovery across over 180 countries. It's packed with apps, entertainment, and localised experiences—and viewers are watching more than 2.1 billion hours of content every month.

The Objectives

A modern OS needs more than just functionality—it needs entertainment. And these days, that almost always includes a FAST (Free Ad-Supported Streaming TV) service.

VIDAA asked us to help shape their FAST strategy. The big questions: how many channels, which content partners, and what kind of data would give them the edge?

How We Helped

With more than 20 years in the content world, we helped VIDAA:

Build a strategy and consumer proposition for FAST
Pinpoint the best content partners for channel acquisition
Provide data-driven insight from our FAST Tracker, including competitor analysis and market trends

The Results

A crystal-clear strategy. The right partners. And the tools to make smart, fast decisions.

“3Vision brings something crucial to the table: an unmatched grasp of the global FAST landscape. Their deep market intelligence gave us a crystal-clear picture of the key players and the right partners for VIDAA’s service. Their strategic insight was foundational—arming us with the understanding we needed to cut the right deals ourselves. They’re a sharp, reliable resource in a complex market.”

Denis Ostir

VIDAA Editor-in-Chief