A New Studio D2C Partnering Model: Paramount+ Launches with Sky

In this insight we look at the key elements of Paramount+'s D2C partnering model in key European markets by bundling with Sky Cinema and Sky Showtime.

Report

How is Paramount implementing a their D2C model by partnering with Pay TV operator Sky?

Author

Jack Davison

role

Executive Vice President

In collaboration with

How is Paramount implementing a their D2C model by partnering with Pay TV operator Sky?

Paramount are one of the most innovative studios when it comes to content. Launching their aggregated D2C streaming service Paramount +, they have forged key partnership deal with Sky to monetise their content successfully across different global markets and secure millions of subscribers.

In this insight we look at the key elements of their studio D2C partnering model in key European markets by bundling with Sky Cinema and Sky Showtime, including content, windowing and bundling, as well as examining Paramount+ as a newly launched service in the market.