The proposed merger between Banijay and All3Media is set to produce a titan for UK content distribution. Show Tracker reveals where the synergy between the two companies exist already, highlighting a significant overlap in the companies’ top international buyers for their scripted series.
Show Tracker data across key global markets shows that many of the same platforms consistently acquire content from both distributors, pointing to closely aligned distribution strategies and demand profiles across multiple regions.
BBC Studios stands out as the most prolific buyer overall. It ranks as the leading partner for both companies in the United States (BritBox) and across Pan-Asia (BBC First). Its presence is also reflected in other major markets. In Australia, it is the top buyer for Banijay, while Nine Entertainment’s local SVOD Stan leads for All3Media. In Canada, BritBox ranks first for All3Media titles, whereas Amazon holds that position for Banijay.
Europe presents a more fragmented picture. Studio SVOD Paramount+ is the top buyer for All3Media scripted TV series in Italy, while Pay TV operator Sky is the leading buyer of Banijay titles. There is more room for local buyers overall, as Deutche Telekom comes out on top for All3Media titles in Germany, while ARTE - a traditional home for UK series - leads on Banijay. Services aiming for a reputation as the home of high-profile UK series predictably come out on top, like the local SVOD FIlmin in Spain.
Amazon shows selective interest, ranking as the top buyer for Banijay in Canada and France, but not across both catalogues. Netflix, notably, does not rank as the leading buyer in any market, despite its global scale and more recent interest in acquiring third-party titles.
Overall, the data points to a high degree of alignment in buyer demand across both businesses. Platforms such as BBC Studios, HBO Max and BritBox consistently emerge as key partners, reflecting a shared strength in premium, often UK-originated content that travels well internationally.
BritBox, in particular, remains a natural home for much of this programming. Its focus on British content makes it an obvious and reliable outlet for both catalogues, reinforcing the structural fit between supplier and platform.
The greater scale and deeper catalogue created by the merger may help unlock wider, multi-market deals with larger global buyers such as Amazon and Netflix, which have so far been less prominent across these rankings.
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