On this episode of Inside Content, I am joined by Sky’s Group Director of Acquisitions, Katie Keenan to explore the evolution of Sky’s content acquisition strategy, the power of unscripted content and movie windowing trends.
A world-renowned media Executive, Katie is responsible for formulating and leading the strategic vision for the sourcing and acquiring of content for Sky’s Content services (including subscription, free-to-air and transactional) in the UK and Europe. Katie oversees the relationships and deal execution with all content rights suppliers including the major US Studios. In her four years at Sky, Katie has renewed all of Sky’s key content deals with the major studios including Sony, Paramount, Disney, Warner Brothers and Universal.
With the LA screenings around the corner, we explore the impact of global streamers on their acquisition strategy, their challenges with different categories of content, their changing approach to movie windowing, balancing budget with Originals vs. Acquisitions and the evolution of their Free TV strategy.
Following the recording of this episode, Sky picked up 5 wins at the 2024 BAFTA Television and Craft Awards, across their entertainment, factual and acquired programming remit including Rob & Romesh Vs, Lockerbie, Succession, Otto Baxter: Not A F***ing Horror Story andThe Last of Us. The Sky Original drama, The Tatootist of Auschwitz, which Katie references as ‘Tattooist’ in the episode, has also been Sky’s biggest SkyOriginal since 2018.
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