On this episode of Inside Content, I am joined by Natasha Matos-Hemingway, Group Chief Commercial, Marketing and Product Officer at Shahid to discuss their activity in MENA. We talk about balancing an additional proposition featuring AVOD, FAST and SVOD, innovation in the streaming space, how original content can cut through the noise and attract new subscribers, and the exciting developments of FAST in MENA.
As an experienced senior executive, with deep expertise in delivering growth through commercial, marketing, and business-wide strategic activities, Natasha leads MBC GROUP’s Streaming platform division, Shahid – _the number 1 video on demand (VOD) platform in the region. Prior to this, Natasha was the Chief Marketing Officer responsible for doubling the paying base of MultiChoice’s SVOD, Showmax, where she was credited with delivering substantial growth in Sub-Saharan Africa through high performing marketing and commercial campaigns, including the launch of new products and new markets.
Topics discussed:
- How Shahid has grown into the business it is today
- Balancing multiple streaming propositions including SVOD, AVOD and FAST
- The relationship between the MBC Traditional TV channel business and Shahid
- Shahid's strategy with Originals
- Innovation in streaming: product functionality, the importance of data and adopting Ai / Machine learning
- The power of original content
- FAST, SVOD and AVOD in MENA
.svg)
