23.8.24
The Return of the Summer Blockbusters
Growth may yet be returning to the box office after a challenging recovery period following the COVID-19 pandemic and the subsequent prioritisation by studios on their own services. Despite fostering an expectation in audiences for titles to appear on streaming in no time, the box office for this summer’s blockbusters in the US has already surpassed Summer 2023 and with two weekends to go, may yet be inches away from reaching the huge success of 2023, itself boosted by Barbenheimer.