SmartLabs Case Study

SmartLabs is a provider of multiscreen products and solutions for interactive TV and a manufacturer of feature rich set-top boxes to over 5 million subscribers in Europe, US and Russia.

SmartLabs sought to build on their portfolio of clients and identified an opportunity to help IPTV, DVB-T, DVB-C and analogue TV companies upgrade their TV offering in Central and Eastern Europe. 3Vision were approached to support with their business development activity to reach key stakeholders and accelerate sales activity  

At 3Vision we have a detailed understanding of theEuropean market, with experience of working with Pay TV operators and an extensive network of contacts. This allowed us to:

·      Identify target clients for SmartLabs based on key parameters

·      Evaluate the suitability of the SmartLabs product range for each platform

·      Collate contact details for the SmartLabs SalesTeam

·      Position the product(s) with key stakeholders at target companies

·       Qualify the sales opportunity

Ourteam was able to build a database of companies and stakeholders acrossSmartLab’s target territories, highlighting the opportunities for immediate sales.We held discussions with C-Level Executives and handed-over qualifiedopportunities to the SmartLabs Sales Team.

SmartLabs continues to roll-out it’s Multiscreenproducts and solutions across Europe and is moving forward with the qualifiedleads identified. Furthermore, the SmartLabs Sales Team has expanded to targetterritories outside of the US and Europe.