24i Case Study

Analytics and data science are increasingly important in content discovery and personalisation. 24i's TV personalisation products increase viewing, loyalty and revenue, with their data science underpinning the business decisions of the world’s most forward thinking broadcasters.

Their offering includes deep data analytics to understand customer journeys on VoD services, optimising these journeys through data science experimentation, and the delivery of realtime personalisation (SaaS).

Identify broadcasters, Pay TV and OTT companies who could transform their business with data science solutions. And then help 24i to sell-in their services.

We have a large network and detailed understanding of the media landscape globally. We used this insight to:

• Quickly identify relevant companies that would require 24i’s support
• Engage with key stakeholders to understand any current activity and gather initial interest in 24i’s proposition
• Understand any use of competitor solutions and concerns with them
• Arrange and attend meetings for 24i with target companies
• Rapidly build a pipeline of new business opportunities