The 2023 TV Industry Trends & Predictions Report

The 3Vision annual Trends Survey collates feedback from senior media executives across global markets. Respondents include content owners, Pay TV platforms, distributors, and technology vendors. In this year’s survey, running from December 2022 to January 2023, we once again asked ou rglobal network of industry executives for their views on what to expect from the year ahead.

In this years' report, there was a clear continuation of themes identified in 2022; growing digital consumption, more D2C launches, SVOD competition, Free TV innovation, AVOD growth, Pay TV evolution and an unrelenting demand for content.

Key findings include

• Netflix was felt to be the streamer with the best growth prospects, closely followed by Amazon and Paramount+
• 74% agree streamers are increasingly attractive partners for co-productions in local markets
• The majority of respondents think local content and lower-priced tiers with ads are top priority for SVODs in 2023
• Specialist AVOD service providers (Tubi, Roku, Pluto etc.)were adjudged to be the #1 AVOD opportunity
• 51% believe Scripted TV Series are the most important type of content to acquire new subscribers
• 44% believe cord-cutting will move fast in 2023 vs. 44% that say it will move at a reasonable speed