On this episode of Inside Content, I am joined by Andrew Zein, EVP at Warner Bros. Discovery.
In our conversation, we delve into the evolving landscape of television content, particularly the shift from scripted to unscripted programming and the growing importance of intellectual property (IP) in the industry.
Andrew notes that while high-end dramas with marquee talent and IP will continue, there's been a significant reduction in mid-range scripted content. This has led to an increase in unscripted commissioning and an extension of hours for existing franchises.
"I think the end of peak TV is probably more about the range and volume than it is about the quality," Andrew explains, highlighting that content must still deliver for its commissioners, whether that's attracting audiences, subscribers, or advertising.
We also discuss the growing trend of utilising established IP in unscripted formats. Warner Bros. Discovery is currently working on projects like Harry Potter: Wizards of Baking and a Friends game show, bringing beloved characters and universes to the unscripted space.
Andrew emphasises the challenges in adapting IP for unscripted content: "It's not easy, because you only ever want to have those conversations when you feel you've got something that does justice to the original IP." This process involves convincing not only producers but also rights holders and original talent that the new project will enhance rather than diminish the franchise.
Andrew's insights provide a comprehensive look at the current trends and challenges faced by the industry as it navigates changes in content consumption and production strategies.
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