On this episode of Inside Content, I’m joined by Briana Larsen, VP of Business Development & Content Partnerships, and Stéphane David, Head of Business Development & Strategy, EMEA at TiVo, to explore how TiVo is shaping the future of smart TV operating systems, content discovery, and personalised streaming experiences.
TiVo, a brand long associated with TV technology innovation, has recently expanded its independent Smart TV operating system, TiVo OS, across 33 TV brands in 26 European countries, with an upcoming expansion into the US market with Sharp. Briana and Stéphane discuss how AI-powered recommendations, voice search, and editorial curation are helping viewers navigate the increasingly fragmented world of streaming.
We also dive into the growth of FAST channels, the impact of local content, and the expansion of TiVo beyond smart TVs into in-car entertainment, where partnerships like BMW are bringing premium video experiences to vehicles. Additionally, we explore the next wave of AI-driven content personalisation, the role of live sports, and how social-driven discovery could redefine how audiences engage with streaming platforms.
“Consumers want a balance between algorithm-driven recommendations and editorial curation. The right mix ensures that they discover not just what they’re expected to watch, but also new and trending content they might not have found otherwise.” – Briana Larsen
“Only 16% of viewers know exactly what they want to watch when they sit down. The other 84% are browsing—so making content discovery seamless and intuitive is crucial.” – Stéphane David
Key Topics Discussed:
● TiVo OS Expansion: How TiVo is growing its smart TV operating system across Europe and the US.
● AI-Powered Content Discovery: How TiVo balances machine learning, voice search, and human curation to enhance recommendations.
● The Role of FAST & Live TV: How TiVo integrates FAST channels, live sports, and on-demand content for a seamless user experience.
● Local vs. Global Content: Why regional streaming services (BBC iPlayer, TF1, RTL+) remain essential for audience engagement.
● In-Car Entertainment: How TiVo is bringing premium streaming experiences to vehicles, starting with BMW in 14 countries.
● The Future of Voice Search & AI: How voice recognition and AI-driven personalisation are redefining how users interact with their TVs.
● What’s Next for Content Discovery: Exploring social-driven recommendations, hyper-personalised UIs, and AI-driven predictive viewing.
As streaming continues to evolve, TiVo is ensuring that content discovery becomes faster, more intuitive, and personalised—whether in the living room, on the go, or even in the car.
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