STIRR
As major media players launch and acquire services and content providers report material revenues, we profile the services driving interest in the US.
Overview
Stirr is a free, ad-supported streaming platfrom delivering a unique proposition compared to its competitors featured in the AVOD series. Stirr provides regional offerings of 20 national networks. Stirr is owned by the Sinclair Group, which owns and operates services for 191 television stations across the US (stations which reach abut 40% of the US population).
“With the launch of STIRR, we intend to offer audiences an easy, convenient and free way to watch live local and national channels, as well as accessing a deep selection of on-demand Programming.” CEO Christopher Ripley.
Proposition
The platform offers a range of linear and programming content including sports, general entertainment and special interest. Amongst current providers are Cheddar, NASA TV, Comet, Outdoor America, CONtv, The Pet Collective, Dove Channel, SOAR, FailArmy, Futurism, The T, Gravitas and World Poker Tour.
Stirr has also developed original channels, including Stirr Movies, Stirr Sports, Stirr Life. Stirr City provides region specific content from the 89 markets serviced by Sinclair stations based on the users selection. plans to add new linear networks monthly growing to over 50 by the end of 2019.
Advertisers are offered a 50-50 revenue share of revenue generated from the platform.
Distribution
Stirr can be accessed via the web and on iOS and Android devices, including Amazon FireTV and Apple TV. It’s also available on Roku.
According to Crunchbase (2018), Stirr attracts just under 100,000 monthly web visitors.
Future plans
Stirr have focused on improving their regional sports offering and it was announced yesterday (9th May 2019) that the Sinclair Group have agreed to pay Disney $10.6 billion for 21 regional sports networks after regulators forced them to sell sports networks as part of their $71 billion acquisition of most of 21st Century Fox.
CEO Ripley has said that eventually Stirr will add a premium subscription tier.
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