Img 8960


MIPCOM - Part 1


Hayley Bull Director

The Rise of the Foreign Language Drama

HBO co-produces its first non-English series that will air in the US

Global SVODs are finding that to win loyalty in certain markets they need to do so with local content, with Netflix currently having approximately 80 foreign language shows in production for this year. Whilst HBO have done foreign language productions before, now HBO have an Italian co-production that will be exploited across its growing global network of services, including the US. The co-production with Italian broadcaster RAI, Telekom Italia and Fremantle, My Brilliant Friend will premiere in November in the US and will become available on HBO’s services in Europe 24 hours after and in Italy on Rai1, Raiplay and TIMVision. Appeal of foreign language drama is clearly growing across the markets, distributed by Fremantle, the show is selling to broadcast buyers from multiple territories.

3Vision Show Tracker provides a unified view of where shows are being sold and shows that My Brilliant Friend is finding its way on to key broadcasters including Canal+ in France, Foxtel in Australia and Sky in the UK.

Mbf Image 001

Related articles


3Vision Insight - US Studio Content Around the World

We breakdown the major trends hitting the US Scripted Content Market

Read more

The Top Buyers of US Content across Europe in the 2019/20 Season

Cross-territory channel groups owned by US studios typically dominate sales

Read more

Broadcasters continuing to pick up titles after Global SVOD

Certain key titles have an appeal broad enough to find success on broadcast after SVOD

Read more