In a further sign that Netflix is engaging in more third-party acquisitions, the US adaptation of Ghosts, commissioned for CBS and distributed by Paramount, has had its first two seasons sold in a major multi-market second window deal to Netflix across multiple territories. Show Tracker reveals the extent of this deal across our tracked markets and who acquired the title in the first instance.
In Australia and Brazil was first vertically integrated by Paramount onto its own Paramount+ SVOD before coming to Netflix in February. All seasons of the show remain on Paramount+ while just the first two are available on Netflix. In one of the rarer instances where Spanish acquisition activity differs from its Portuguese counterpart, the title in Mexico and other Spanish speaking LATAM markets instead aired on Universal Comedy in the first window, with the first three seasons still being available on Universal+ alongside the Netflix release in the market.
Meanwhile in Europe Netflix is enjoying no competitors for Ghosts in France and Netherlands, as the title had already exited both TFX in France and VodafoneZiggo in Netherlands ahead of its second window release on Netflix. TFX in France only had 21 day catch-up rights to the title after airing it only four months ahead of its subsequent release on Netflix. In Sweden however the first three seasons remain available on Viaplay alongside Netflix’s premiering of the first two.
The title has clearly been a success for Netflix as on Australia, France and Sweden the title managed to make it into Netflix’s top 3 TV series list.
The deal is wide reaching enough that in some territories it goes further than the second window. For instance in Germany the show came to Netflix in a third window, following an original release on Sky Comedy and subsequent release on RTL+. This demonstrates that Netflix is willing to not only follow multiple services, but share access with its first window buyer for the right title, further underscoring the opportunity emerging from the SVOD for distributors to license their content. The opportunity is not limited to Netflix either, as Show Tracker has previously revealed how Amazon too is acquiring more titles than in previous seasons.
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