NBCUniversal’s ‘Day of the Jackal’, a Peacock Original, has secured extensive global distribution leveraging a mix of vertical integration and strategic third-party partnerships. As global streamers continue to seek premium scripted content, Show Tracker reveals how NBCU is supporting both its owned platforms while also securing key deals with third-parties.
In key European markets, NBCUniversal has deployed a vertically integrated approach, choosing to use the title’s reach to support its own services. In the UK, Germany, and Italy, Day of the Jackal premiered exclusively on Sky’s premium channel Sky Atlantic. Meanwhile, in the Netherlands, Poland, Spain, and Sweden, the series will land on SkyShowtime, NBCU’s joint venture with Paramount, ensuring further controlled distribution within key territories.
In Latin America, Disney+ secured the rights to ‘Day of the Jackal’, marking yet another significant acquisition from NBCUniversal. Over the years, Disney+ has built a strong track record of licensing NBCU content in the region, despite the presence of Universal+ in the region. In Canada, Day of the Jackal debuted on Showcase, as part of an ongoing output agreement between Corus and NBCUniversal to be the Canadian home of Peacock Originals.
Beyond these key territories, NBCUniversal has pursued a diversified strategy across international markets. Amazon Prime, who is buying more content than in previous seasons, acquired the show in France. Traditional Pay TV buyers stepped in for Australia (Foxtel), South Africa (Multichoice) and Japan (Wowow), although both Wowow and Foxtel elected to prioritise the title’s release on their companion SVOD services over linear. Multichoice premiered the title on M-Net rather than Showmax, despite NBCU’s 30% stake in the SVOD.
NBCUniversal’s distribution of ‘Day of the Jackal’ demonstrates a pragmatic and multi-faceted approach, balancing in-house platforms, joint ventures, and third-party licensing. As the global streaming landscape continues to evolve, this strategy enables NBCU to maximise both reach and revenue potential while ensuring strong positioning for its high-profile Peacock Originals.
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