BritBox International, the joint venture between ITV and the BBC has just hit 3 million subscribers across their key markets. Having only launched in the US 5 years ago, and since in Canada, Australia, South Africa, and the Nordics, they have seen continued success and growth across all of their markets as they focus on bringing British content to audiences.
In this episode of Inside Content, Toby Russell is joined by Kerry Ball, BritBox International’s Chief Acquisitions & Commercial Officer to discuss the behind-the-scenes of their success.
Toby and Kerry delve into the positioning of BritBox in different international markets, the breakdown of their content strategy, portfolio and acquisition, and their exciting involvement in the FAST space. They also touch on the importance of partners in their distribution strategy and the vital role that digital originals play in acquiring and retaining viewers on the platform.
Topic breakdown:
- The positioning of BritBox in different international markets
- How BritBox evaluate markets and tailor their content strategy
- How they operate in non-english markets
- An in-depth look at their content portfolio including how they commission and co-produce
- The importance of originals in becoming a successful SVOD
- How important partners are to their distribution strategy
- BritBox’s involvement in FAST
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