In this episode of Inside Content, I am joined by Beth Anderson, General Manager, FAST Channels for BBC Studios.
Beth leads BBC Studios’ global FAST initiative, developing audience and platform relationships and serving a dynamic selection of channel brands across North America and Latin America, EMEA, and beyond. She manages a growing team of business development, scheduling, and account management staff to develop meaningful paths to content distribution and advertising revenue generation. In her 10+ years with BBC Studios, Anderson has held a number of roles. Notably, she has negotiated the company’s first FAST and AVOD deals with Pluto TV, Roku, Samsung, and Amazon’s IMDb TV, being instrumental in establishing BBC Studios’ global EST business, working with Apple, Amazon, Samsung, Sony, Vudu, and more to launch content, develop insights tools, and develop industry leading marketing campaigns.
In the episode, Beth gives us in-depth tour of BBC Studio’s FAST business and what they are doing in the space, including how they are leveraging their content catalogue, the shift towards ‘newer’ content, their overall content and programming strategy as well as digging into the future of broadcasters entering the FAST space.
“I celebrate FAST as the most equitable form of media in a generation” - Beth Anderson
Topic Breakdown:
- An overview of BBC Studio’s FAST strategy, including their O&O channel portfolio (Single IP channels, Genre channels and support for D2C elsewhere)
- Types of channels that perform best, with a focus on how they are finding success with their single IP channels with strategic programming and archival content curation
- The shift towards new programming in FAST
- Why we have high repeatability with content
- The importance of localised content
- How platforms are differentiating themselves in the market
- How BBC Studios balances being a channel distributor and licensing content
- How FAST will evolve in different markets, including how broadcasters will enter the space
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