Fiscal restraint, cost-cutting and maximising ROI have been key themes for the TV industry over the past year, as businesses respond to increased challenges and competition.
On this special episode of Inside Content, I am joined by our CEO Toby Russell and Analyst Jed Ayloff to delve into the pivotal trends reshaping the industry.
While Pay TV services are focused on pricing proposition, SVODs are striving to improve value through Ad-Tiers and retention-value bundling. Studios are returning to 3rd-party content sales while consolidation is on the horizon, Free TV is innovating with digital services and social media is a top opportunity for AVOD content monetisation. For FAST, Single-IP channels are the clear winner, and platforms are becoming increasingly driven by quality over quantity.
In order to help you navigate the intricate TV landscape more effectively, this episode breaks down the core insights derived from our latest TV Industry Trends & Predictions Report, shedding light on the shifting strategies of major players and unveiling crucial changes that are essential for businesses across the industry to comprehend.
Topics discussed
- Production and content spending trends
- Global SVOD growth
- The rise of FAST channels
- Opportunities in AVOD
- Integration of Global streamers with Pay TV operators
- The future of free TV
- Global content windowing
- Movie windowing strategies
- Pay TV innovation
- SVOD bundling
About the report
The 3Vision TV Industry Trends & Predictions Report collates global feedback from media executives to provide a unique snapshot of the key issues and trends facing the TV industry. Click here to find out more about the report and download a copy!
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