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PACT Case Study

UK TV Export Report

To raise the profile of the British TV industry internationally, PACT asked 3Vision to survey UK distribution companies and create the annual UK TV Exports Report

The business.

PACT is the trade association representing the commercial interests of UK independent television, film, digital, children’s and animation media companies

It has a strong record in shaping the regulatory and legislative environment – leading to domestic and international growth

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The objectives.

To work with PACT and major stakeholders including BBC Studios, ITV Studios and the Department for International Trade (part of the UK government) to produce the “TV Export Report” – capturing key insight in to how much value UK TV content has overseas

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How we helped.

We have an in-depth understanding of the licensing landscape and a strong background in managing surveys and writing reports. We used this insight and experience to:

  • Liaise with report stakeholders to design the survey to meet multiple objectives
  • Create the survey using an online tool and engage with respondents to complete
  • Meet with senior executives to discuss their responses and the report findings
  • Collate and analyse the findings
  • Draft the report using our industry insight and understanding of key contextual happenings
  • Present the findings to report stakeholders and liaise with PACT and the press to answer questions

“3Vision engaged with distributors and report stakeholders to capture and analyse the insight we needed to show the incredible overseas demand there is for the UK’s exports. They understand the dynamics of the industry inside out and produced a report which has been very well received. We look forward to working with them on the 2019/20 Report ”