Pact case study

Pact is the trade association representing the commercial interests of UK independent television, film, digital, children’s and animation media companies

It has a strong record in shaping the regulatory and legislative environment – leading to domestic and international growth.

To raise the profile of the British TV industry internationally, Pact asked 3Vision to capture key insight into how much value UK TV content has overseas.

We worked with Pact and major stakeholders including BBC Studios, ITV Studios, All3Media International, and Fremantle to survey the value of UK content internationally, combining our research into the “UK TV Exports Report”

We have an in-depth understanding of the licensing landscape and a strong background in managing surveys and writing reports. We used this insight and experience to:

• Liaise with report stakeholders to design the survey to meet multiple objectives
• Create the survey using an online tool and engage with respondents to complete
• Meet with senior executives to discuss their responses and the report findings
• Collate and analyse the findings
• Draft the report using our industry insight and understanding of key contextual happenings
• Present the findings to report stakeholders and liaise with Pact and the press to answer questions

This years' report demonstrated that despite the turbulence in the media and tech sector, UK TV exports remain strong.

• Against a backdrop of challenging market conditions and strong growth in 2022/23 the UK TV Export market is showing resilience, coming in at revenues of £1,818 million. This represents a slight decline of 2% from the previous high of £1,853 million.
• The US market continues to be the most important market for exports, contributing 33% of all exports (£593 million) and together with Canada and pan-territory deals North American represents 41%.
• France and Italy had the highest year-on-year decline in Europe of 21%, and 23% respectively and both falling down the rankings. Elsewhere in Europe, Netherlands (25%), Germany (8%) and the Nordics (8%) all posted growth.
• All categories of export, except International Production and un-categorized revenues (Other) experienced a decline. Finished programme sales fell 8% year-on-year to £1,019M but still remained the largest contributor to exports. VOD services posted a slight decrease of 3% YoY in their share of total TV sales in 2023/24, decreasing from 53% to 50%.
• This year, all respondents emphasised the challenges posed by rising production costs, with 90% also pointing to a lack of financial support from commissioners.  Further Consolidation/M&A activity ranks even higher in peoples minds this year, with 80% expecting more activity.

‍

The UK TV Exports report illustrates not just the overall strength of the UK television industry but the ongoing appeal of content created in the UK for global viewers and the contribution the industry makes to the UK economy.