Pact case study

Pact is the trade association representing the commercial interests of UK independent television, film, digital, children’s and animation media companies

It has a strong record in shaping the regulatory and legislative environment – leading to domestic and international growth.

To raise the profile of the British TV industry internationally, Pact asked 3Vision to capture key insight into how much value UK TV content has overseas.

We worked with Pact and major stakeholders including BBC Studios, ITV Studios and the Department for International Trade (part of the UK government) to survey the value of UK content internationally, combining our research into the “UK TV Exports Report”

We have an in-depth understanding of the licensing landscape and a strong background in managing surveys and writing reports. We used this insight and experience to:

• Liaise with report stakeholders to design the survey to meet multiple objectives
• Create the survey using an online tool and engage with respondents to complete
• Meet with senior executives to discuss their responses and the report findings
• Collate and analyse the findings
• Draft the report using our industry insight and understanding of key contextual happenings
• Present the findings to report stakeholders and liaise with Pact and the press to answer questions

This years' report demonstrated that despite the turbulence in the media and tech sector, UK TV exports remain strong.

• UK TV Exports followed on from a positive 2021/22, reaching £1,853M (up 22% YOY), increasing to their highest level since our first report which was completed in 2017.
• The US market continues to be the most important market for exports, contributing £525M (28% of all exports) and together with Canada the North American market represents 38%.
• A number of European markets experienced growth of over 20% this year, with Spain growing by 79%.  Australia remains second (£154M), with Germany moving into third place after another strong year (£108M).
• All categories of exports experienced growth, with Format Sales and Co-Production revenue growth outpacing others and increasing their share of exports.
• Finished programme sales grew 11% YOY to  £1,108M and remained the largest contributor (60%), with VOD now representing 53% of programme sales, up from 39%.
• This year, all the respondents highlighted the challenges from the the lack of financing support from commissioners, with 91% also identifying the increased cost of production. 73% of the distributors also said that the growing market for FAST channels will impact the market for UK programming.

The UK TV Exports report illustrates not just the overall strength of the UK television industry but the ongoing appeal of content created in the UK for global viewers and the contribution the industry makes to the UK economy.