MTN Cyprus Case Study
Launching video in a small and competitive market
Adding video to your telco business might be a smart move. Yet, for many, the content world can seem complex and unfamiliar. For mobile operator MTN, the challenge was magnified by the size of and players in their market. Achieving their ambitions would require specialist expertise. Enter 3Vision.
The business.
MTN is one of the largest telcos in Cyprus – providing Mobile, Fixed Telephony and Broadband services.
The objectives.
To launch a competitive IPTV service in a small market with well-established players. This would mean negotiating attractive commercial terms for linear TV channels and securing digital rights not yet seen in the market.
How we helped.
We used our 15+ years of experience in dealing with multiple content owners and Pay TV services to:
- Develop a strategy and consumer proposition that worked for the Cypriot market
- Evaluate all of the options for sourcing content to support the proposition
- Identify the best content owners to target for linear channel acquisition
- Approach and negotiate linear content deals
“3Vision have been instrumental in the successful launch of MTN TV with the acquisition of over 40 international linear channels for our portfolio. Throughout our collaboration, they have proved not only to be experts in their field, but also extremely supportive every step of the way. The quality of their work, organisation and communication is simply unmatched.”
The results
In March 2017, MTN TV was launched. The brand’s customers gained an advanced and future-proofed video experience thanks to the acquisition team at 3Vision. Negotiated rights included Network PVR, Catch Up, OTT and Multiscreen rights for linear channels for the IPTV service and MTN’s accompanying TV Go App.