eir Ireland Case Study

Telcos are evolving. And one of Irelands’ largest was looking to innovate

Viewing habits are shifting from traditional TV to the internet. With their 2 million strong customer base and broadband service, it was time to add video and develop a brand-new IPTV service.

The Business.

eir is the incumbent provider of fixed-line and mobile telecommunications services in Ireland.

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The objectives.

To become the first Irish operator to provide quad-play bundles for customers by adding TV. This required developing an attractive video proposition and securing the best commercial terms for linear TV channels.


How we helped.

We utilised our many years of experience to fast-track the process of launching Pay TV

Our work included:

  • Developing a strategy and proposition that worked for the market
  • Evaluating the best sources of content to deliver the proposition
  • Creating a business model and managing eir’s budget.
  • Negotiating channel carriage deals on eir’s behalf
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The results.

eir launched their IPTV service in 2013, fundamentally changing the TV landscape in Ireland. We helped eir broadcast over 30 channels across Ireland. We added a further 19 to the service post-launch, with no extra cost to the consumer.

The service continues to innovate and grow.

“We are delighted to bring our new TV service eVision to market. We were fortunate in having the experience of 3Vision to assist us with our consumer proposition and content negotiations. Their strong relationships and experience have greatly assisted in ensuring a smooth launch.”