Marlink Case Study
Bringing video to the high seas
Advanced connectivity solutions means delivering video to new environments is becoming a reality. Getting content owners on board with unfamiliar set-ups however can be challenging. For Marlink to achieve their ambition of providing seafarers with tv they needed an experienced content team.
Marlink is the pioneer of communication solutions operating in remote environments and are the largest technology-independent satellite communication and digital solutions provider serving the maritime market.
To launch video services using distribution via its satellite network for seafarers in the merchant shipping sector.
How we helped.
We have been helping companies to navigate nascent areas with content providers for a long time. We helped Marlink to save time and money by using our experience to:
- Develop a strategy and consumer proposition that could be implemented and would work for merchant vessels
- Evaluate the options for sourcing content to support the proposition
- Negotiate the video on demand conent deals on Marlink's behalf
- Input content revenue and costs into the business model to manage the trial period budget
In 2016, Marlink launched the XChange Media service, delivering content from major providers to the global martime market