The Demand for UK Content
Liam Costello Senior Manager
The distribution of UK originating shows is getting mixed results in Show Tracker markets, with the highest percentage of premium scripted series finding a buyer in Australia (69%), the US (65%) and Spain (63%). Besides China (in which distribution is a challenge for political reasons), less shows sell in India and Mexico.
Pay TV and local SVOD services are the main routes to market in most Show Tracker territories for shows from the 2018/19 season to date. First windows of UK shows have been bought by a number of AVOD services in Australia, Canada and Sweden and released as full Box Sets.
Of the new UK shows to come from the current 2019/20 season, ’Dracula’ and ‘Giri/Haji’ have both received wide global distribution due to the involvement of Netflix and multi-market deals.
‘His Dark Materials’ and ‘Avenue 5’ are UK co-productions with HBO and have appeared on the latter’s branded services in a number of Show Tracker markets, and elsewhere where HBO has output deals with Pay TV channels such as Sky Atlantic and OCS City.
In each market there are a mix of unique services buying UK shows, including Free, Pay TV, SVOD and AVOD services. In the US there is the biggest number of unique buyers with 8 Pay TV channels and 6 Local SVOD services acquiring first windows.
Contact us today for the full breakdown of buyers of UK shows in key global markets and the rights they are taking.