Scott Roxborough, Hollywood Reporter contemplates a 'European Union of TV’ as we see increased collaboration amongst European outfits (and in other territories) looking to take on the global streamers.
But, with key participants missing - RTL are noticeably absent from the ProSieben/Discovery venture ‘Joyn’ and cracks appearing in the BritBox venture in the UK due to differing agendas, can the services build strong enough propositions.
We are closely watching the development of these services and what this will mean for stakeholders in content production, content strategy and content distribution.
Joyn - Discovery, ProSieben & additional partners
Launched but rebuilding
German market 50/50 Joint venture
AVOD and SVOD tiers using both partners assets, including channels and VOD - building on 7TV initiative
AVOD components may be critical element in strong free TV market, with Maxdome failing this may strengthen online efforts
Salto - TF1, M6 & France Television
French market response to global SVOD, providing aggregated live TV and VOD subscription service - FAANG fightback…
Will be alongside existing digital services (MYTF1, 6Play and france.tv) and unlikely to get the support it needs from unhappy allies
Britbox - BBC Studios & ITV
UK launch date TBC
UK market response to success of SVOD, targeting growing SVOD market with exclusive UK content and Originals
Opportunity cost from current Netflix and Amazon revenues and potential damage to ITV family of channels and UKTV viewing may impact profitability
Paravi - TBS, TV Tokyo, WOWOW & others
Launched April 2018
Premium SVOD platform with on demand and linear from main Pay TV and Free TV broadcasters with agencies and publishers attached.
Could be hindered by lack of exclusivity as all broadcast partners operate their own services and questionable differentiation.
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