ITV & BBC are planning to launch Britbox in over 25 more countries, disrupting the vibrant market for UK titles from the two companies
Launch has been prioritised in English speaking countries (US, Canada & UK) with an Australia launch expected later this year
Titles from both distributors that debuted in the 2019/20 season are appearing on the service in both the US & Canada
The biggest impact in Australia may be felt by Pay TV channel BBC First, owned by BBC Studios, a common home for BBC titles
Canada is the only market so far this season that has seen Britbox dominating the acquisition of BBC titles
With a large proportion of Britbox made up of library content, there is still space for a variety of buyers to acquire content from ITV & BBC
Prolific European buyers of UK content are unlikely to be affected by Britbox launching in their markets, but smaller buyers may have to look elsewhere for UK titles
As an SVOD competitor the large number of Netflix premieres may be disrupted, but as both companies continue to collaborate with Netflix on Co-Produced titles it will likely still host a large proportion of their content across all international markets
.svg)
