Latest SVOD Activity from US Studios
Jack Thomas Senior Analyst
Show Tracker gives a break down on the content activity from the SVOD (and AVOD) initiatives coming from US Studios
CBS All Access
CBS All Access launched in Canada April 2018 and a rebranded ’10 All Access’ launched in Australia December 2018. Most of the content in these forms consist of ViacomCBS library content as well as the CBS All Access commissioned shows
Several marquee titles are unavailable however with some tied to multi-market SVOD deals such as ‘Star Trek Discovery’ (Netflix outside US and Canada) and ‘Star Trek Picard (Amazon outside US and Canada)
In Canada, ViacomCBS maintain a strong relationship with the two largest local acquirers of content, Bell Media and Corus Entertainment. For several seasons CBS commissioned titles have been acquired by Corus owned Global TV in an output deal
Since the launch of the Canadian CBS All Access, these titles appear on the SVOD seven days after their linear premiere on Global TV, while both Star Trek titles were sold to Bell Media’s CTV Sci-Fi Channel
WarnerMedia has extended its volume deals with Sky in the UK, Italy and Germany, Bell Media in Canada as well as Foxtel in Australia and will include not only HBO shows but content from Turner and Warner Bros. as well as HBO Max Originals, some co-produced with Sky. This suggests HBO Max, due to launch at the end of May in the US, will not launch in these countries in the near future.
Show Tracker reveals the another volume deal HBO has in France (OCS) that could also be extended by WarnerMedia, choosing to continue licensing content in this territory rather than launch HBO Max.
NBCUniversal is capitalising on its slate of UK shows that include titles coming from its incorporation of Sky Vision into its structure last year for the launch of its AVOD Peacock July 2020 in the US
With much of their launch library made up of library titles and Originals, some Marvel titles are appearing in markets as second windows on the service. For some markets Disney+ is bringing ‘Marvels Inhumans’ in the first window, which was cancelled after one season. Broadcasters looking for superhero content will likely have to look elsewhere in the future