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India Spotlight - Warner Bros. on Amazon and Colors


Jack Thomas Senior Analyst

In our spotlight on India we focus on Warner Bros. sales in the market. Most Warner Bros. shows are picked up by both Amazon Prime and Viacom 18’s Colors Infinity with small almost negligible gaps between premieres, sometimes airing within a week of each other

Distributor deals with particular services are not rare in India, HBO, FOX and Showtime have content deals with the now Disney owned SVOD service Hot Star, but Warner is the only distributor in the region that Show Tracker has captured routine multi-window deals across two different services so close together.

A failure between Tata Sky and Viacom 18 to renew their channel agreement resulted in their channels, including Colors Infinity, being removed from the Tata Sky platform. Prior to this Tata Sky on Demand offered 7 day catchup for Colors Infinity, without it there is no catchup at all. The channel has since come back onto Tata Sky but as of yet has not resurfaced its catchup - leaving Amazon the only place where these co-exclusive shows are available on demand.

Warner’s deals with Colors Infinity and Amazon keep going with virtually every sale appearing on both platforms.

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