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13.08.20

How Disney’s new SVOD Star can impact international acquisitions

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Jack Thomas Senior Analyst

Hulu won’t be launching outside the US and Japan anytime soon. Rather than untangle the web of licensing deals surrounding Hulu Originals Disney is launching a new service called Star internationally in 2021 without the original programming of Hulu

The Star branding - acquired as part of its 20th Century Fox takeover - is already a well-known brand in Asian markets

Disney+ continues its rapid growth to 60.5 million subscriptions. Star will utilise the same technological platform of its sister service and make available Disney’s vast libraries of content from ABC, FX, Freeform and 20th Century Fox

New shows from within this production hub have already made their way outside of the US, with a number of international buyers from outside the Disney family

While a share of these sales are already reserved for Disney owned services, the launch of Star may further reduce the number of Disney produced shows available to third party buyers

Keep an eye on Show Tracker over the coming months to see if Disney begin to slow down sales activity and hold back future series for Star

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