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02.08.18

Featured in Broadcast: How 3Vision is unlocking industry insights

Toby

Toby Russell Chief Executive Officer

Data from our Show Tracker has been featured in an article in respected industry magazine Broadcast, exploring how local SVoD players in Spain and Sweden have helped the countries top the list for acquisitions of US-scripted shows.

Broadcast asked Managing Consultant Jack Davison for some insight into the subject matter.

"In the future, you could hypothesise that the acquisitions market will transition from pay-TV to SVoD, with the latter taking a bigger share of those international acquisitions."

Jack Davison 3Vision Executive Vice President

What is happening with SVOD?

Subscription Video on Demand (SVoD) is beginning to dominate the international acquisitions market – and in some places outstrip sales made to pay-TV and free-to-air broadcasters. That’s what data from the 3Vision Show Tracker used in an article by Broadcast magazine highlighted. In fact, their ‘Spain and Sweden lead for US acquisitions’ feature demonstrated that the strong percentage for US acquisitions in both countries was driven by home-grown SVoD services.

“One of the digital services’ USPs has been to enable binge-watching, but if they want to offer the latest high-profile shows as quickly as possible after US premiere then they have to series stack them".

Jack Davison 3Vision Executive Vice President

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