On this episode, I am joined by Levente Málnay, EVP/MD of AMCNI Central and Northern Europe with oversight of the company’s regional portfolio of 13 brands.
We explore how it has grown into the business it is today, including the breadth of the thematic channel business in the region, the endurance of their linear TV business and tailored approach to digital initiatives as well as the impending launch of AMC Select and new Free TV channel in Czech.
Topics discussed:
- AMCNi CEE and how it has grown into the business it is today
- The geographical spread and channel portfolio of AMCN CEE
- The role of digital at AMCNI
- Views on the market fo rUS streamers - Will they shift focus to Ads?
- The role of Originals and Sports play at AMCNI
- The FTV channel launch in Czech and the move to Free TV
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