The Filter Case Study
Business Development
Data analytics and data science are increasingly important in content discovery and personalisation. The Filter asked 3Vision to help them identify and win business with broadcasters needing support in making the right data led decisions.
The Business.
The Filter’s TV personalisation products increase viewing, loyalty and revenue. Their data science underpins the business decisions of the world’s most forward thinking broadcasters.
Their offering includes deep data analytics to understand customer journeys on VoD services, optimising these journeys through data science experimentation, and the delivery of realtime personalisation (SaaS).
The Objectives.
Identify broadcasters, Pay TV and OTT companies who could transform their business with data science solutions. And then help The Filter to sell-in their services.
How we Helped.
We have a large network and detailed understanding of the media landscape globally. We used this insight to:
- Quickly identify relevant companies that would require The Filter’s support
- Engage with key stakeholders to understand any current activity and gather initial interest in The Filter’s proposition
- Understand any use of competitor solutions and concerns with them
- Arrange and attend meetings for The Filter with target companies
- Rapidly build a pipeline of new business opportunities
3Vision were a key part of rapidly scaling up our business development focus. They have a great global network and deep understanding of the industry which they used to rapidly expand our footprint. With their support we have managed to reach key decision-makers throughout Europe and beyond
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