Is Sky Glass the vision for the future?

Significant claims are being made about Sky Glass representing a vision of the future, with Sky “trailblazing” and the product “game-changing”, but behind the hyperbole what actually has changed and where are the significant steps being made?

Is Sky Glass the vision for the future?

Report

We look at whether Sky Glass will 'transform the role of the TV in the home'

Author

Jack Davison

role

Executive Vice President

In collaboration with

On October 7th 2021, Sky launched Sky Glass with great fanfare at an event in Greenwich, London. Embracing the future where content is streamed straight to the home, the TV is essentially a bespoke Sky Smart TV that does not require a satellite dish.

Significant claims are being made about Sky Glass representing a vision of the future, with Sky “trailblazing” and the product “game-changing”, but behind the hyperbole what actually has changed and where are the significant steps being made?

In this insight report, we give our take on this latest development and whether it will 'transform the role of the TV in the home'.

Is Sky Glass the vision for the future?

Topics covered in the report:

Key features, technical specifications and multi-room capabilities
Pricing and content packages
The revolutionary monthly payment approach to TV sets
The removal of recording capabilities and monetisation of ad-skipping
Emphasis on voice control and intelligent recommendations
The increased aggregation of content and OTT apps
The focus on Wi-Fi delivery and its potential limitations

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