20.11.2020

3rd Party Integration for Deutsche Telekom's Magenta TV

3rd Party Integration for Deutsche Telekom's Magenta TV

Author

role

Deutsche Telekom has yet to premiere a new US series on their Magenta TV service so far in 2020. Despite acquiring no new US content themselves, their customers can benefit from the recent agreement with RTL that will bundle their TV Now Premium service into one subscription package.

In each of the three previous calendar years Magenta TV has been the first window destination in Germany for a scattering of US titles from a mix of distributors, with new series such as The Handmaid’s Tale (MGM), The First (Endeavor Content) and Godfather of Harlem (Disney).

Screenshot 2020 11 19 at 10 26 33

In recent years, RTL has been an active buyer of US shows for its services in Germany, but since 2019 the focus has shifted away from acquisitions for its Free (RTL 2, Nitro, Vox) and Pay TV (RTL Crime, Passion) channels, instead launching new international series exclusively on the TV Now Premium SVOD service. So far this year the service has premiered eight new US shows, with five distributed by ViacomCBS.

Screenshot 2020 11 19 at 10 26 48

The two largest commercial broadcasters in Germany are both investing in their online services, with ProSieben also acquiring a number of US shows to premiere online through their Joyn Plus SVOD service.

By Integrating TV Now Premium to their ecosystem, Deutsche Telekom clearly have ambitions to become the hub for video viewing in Germany. Removing previous restrictions around internet service provider opens a much larger potential subscriber base. Providing accessibility to third-party services such as DAZN, Disney+ and Prime Video and offering pricing tiers with bundled offers for the likes of TV Now Premium and Netflix, shows the importance of integration for pay TV operators like Deutsche Telekom.

Screenshot 2020 11 19 at 10 29 52
3Vision trackers

Show Tracker

Get essential data on where scripted TV series are being distributed and acquired in global markets and start accelerating your content sales or acquisitions.

Show Tracker is an essential tool for content owners and buyers in the TV industry, enabling you to track a TV show’s full journey in a market from its first window onwards, so you can see who is buying and selling, and the main characteristics of each deal.

Learn more
3Vision trackers

Movie Tracker

Get essential data on where scripted movies are being distributed and acquired in global markets and start accelerating your content sales or acquisitions.

Movie Tracker is an essential tool for content owners and buyers in the TV industry, enabling you to track a movie’s full journey in a market theatrical release through home entertainment, Pay TV,  SVOD and free TV windows, so you can see who is buying and selling, and the main characteristics of each deal.

Learn more
3Vision trackers

Fast Tracker

Get essential data on where FAST channels are being distributed and acquired in key markets and identify important players delivering channels.

FAST Tracker is an essential tool that gives you an extensive and detailed view of the FAST ecosystem. Tracking major platform activity, channel owners and global channel distribution, FAST Tracker enables you to identify opportunities and analyse competitors so that you can make informed business decisions that get you ahead of the game.

Learn more

Related Insights