As FAST evolves into a sophisticated area of business for the world of TV and streaming, how are major players keeping up and evolving their content strategies?
Originally perceived as an opportunity to generate revenue from lower-value content already utilised across multiple windows, it has evolved into a well-established source of revenue for numerous players in the industry .This trend is marked by the emergence of a growing volume of premium branded and even original content, with platforms adopting increasingly discerning criteria for their acquisitions.
On this special episode of Inside Content, we revisit discussions with three of our past guests who give their perspectives on what content works best for FAST and detail their own content strategies.
1. Fremantle
Last year, our CEO Toby Russell talked to Valerio Motti VP of FAST Channels at Fremantle, one of the world’s largest and most successful creators, producers and distributors of Entertainment, Drama & Film and Documentaries. We get a look at Fremantle’s FAST channel strategy, the secrets to success in the FAST space, the importance of having high-quality content over quantity and how this plays a vital role in the evolution of the content distribution business. They also weigh up the opportunities and obstacles of single IP and genre channels, examining the key differences in launching to audiences and growing and monetising them.
2. BBC Studios
On this episode, Hayley Bull, VP at 3Vision chats with Beth Anderson, General Manager of FAST Channels for BBC Studios. Beth gives us an in-depth tour of BBC Studio’s FAST business and what they are doing in the space, including how they are leveraging their content catalogue, the shift towards ‘newer’ content, their overall content and programming strategy.
3. Samsung TV Plus
On this episode of Inside Content, Hayley Bull is joined by Pauline Coghlan, European Licensing Lead and Benedikt Frey, Country Lead DACH at Samsung TV Plus. We get a glimpse into Samsung’s content strategy including what they look for when deciding what content to acquire, what content works best across FAST in Europe, their relationships with distributors, as well as localisation and how they bring local content to European FAST markets.
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