16.10.2020

StarzPlay Becoming a Prolific Buyer of Premium Content

StarzPlay Becoming a Prolific Buyer of Premium Content

Author

Jack Thomas

role

Director

Despite their relationship to Lionsgate a vast quantity of StarzPlay content is licensed from third party distributors

20200925 Show Tracker Starz Play 003

With Global SVODs such as Netflix and Amazon engaging in fewer acquisitions, focusing instead on Originals, StarzPlay has stepped in as key buyer of multi-market SVOD deals

20200925 Show Tracker Starz Play 004

Alongside these deals Starz is happy to make acquisitions on a per-territory basis provided the content is of the premium quality that fits their brand. High profile shows have been picked up by the service in single markets such as Killing Eve from Endeavor in Germany

20200925 Show Tracker Starz Play 005

StarzPlay has recently started offering a discount of 99p for its first three months in the UK. While consumer awareness of the service may be low, Starz must be hopeful that their catalog of Premium Drama and Comedy will prevent the churn of any newcomers to the service with this offer

Another push for sign ups came from a special offer given to newly subscribed users to Disney+. The prime placement of their offer (directly tapping into a market of people willing to subscribe to SVODs that aren’t Netflix and Amazon) was negotiated as part of a deal for Disney to get the rights back to some of its own films which had been licensed to the Starz channel in the US, including Star Wars: The Force Awakens

We spoke to Jeff Cooke of StarzPlay as part of Inside Content, our new podcast, where Jeff broke down their approach to content acquisition as well as their relationship with their parent, Lionsgate. Click below to listen


3Vision trackers

Show Tracker

Get essential data on where scripted TV series are being distributed and acquired in global markets and start accelerating your content sales or acquisitions.

Show Tracker is an essential tool for content owners and buyers in the TV industry, enabling you to track a TV show’s full journey in a market from its first window onwards, so you can see who is buying and selling, and the main characteristics of each deal.

Learn more
3Vision trackers

Movie Tracker

Get essential data on where scripted movies are being distributed and acquired in global markets and start accelerating your content sales or acquisitions.

Movie Tracker is an essential tool for content owners and buyers in the TV industry, enabling you to track a movie’s full journey in a market theatrical release through home entertainment, Pay TV,  SVOD and free TV windows, so you can see who is buying and selling, and the main characteristics of each deal.

Learn more
3Vision trackers

Fast Tracker

Get essential data on where FAST channels are being distributed and acquired in key markets and identify important players delivering channels.

FAST Tracker is an essential tool that gives you an extensive and detailed view of the FAST ecosystem. Tracking major platform activity, channel owners and global channel distribution, FAST Tracker enables you to identify opportunities and analyse competitors so that you can make informed business decisions that get you ahead of the game.

Learn more

Related Insights