On this episode of InsideContent, I’m joined by Chris Gregory, Strategic Content Partner Lead at SamsungTV Plus, to explore the evolution of the FAST and AVOD landscape. Samsung TV Plus has made significant strides in regions across the globe, and Chris gives us a closer look at how the platform is adapting to the unique demands of different markets, particularly in Europe.
In recent years, Samsung TV Plus has built a robust presence in markets like the U.S., where it has gained recognition as a leading FAST provider. Now, the platform is expanding into Europe and beyond, with an approach focused on tailoring content to each region and building partnerships that bring top-quality shows and films to new audiences. Chris shares insights on how Samsung TV Plus combines premium partnerships, content exclusivity, and viewer personalisation to meet the growing demand for free, high-quality streaming content.
“It’s not just about growing our content catalogue but making sure that what we offer has the quality and cultural relevance to engage viewers deeply in each market,” Chris explains.
Our conversation also dives intoSamsung’s data-driven personalisation approach. Using AI and targeted advertising, Samsung curates each viewer’s experience to reflect individual preferences. This attention to detail has led to higher engagement and retention, as Samsung TV Plus continues to enhance its offerings based on real-time audience insights.
Key Topics Discussed:
· Introduction to Chris Gregory and Samsung TV Plus: Chris shares his background and Samsung’s strategy within the FAST landscape.
· European Expansion: How Samsung is building a presence in markets like the UK, Germany, France, and Spain through local partnerships and regionally tailored content.
· Content Exclusivity and Growth: With exclusive titles like The Graham Norton Show, Samsung TV Plus’s catalogue has quickly expanded to include household favourites.
· Sports Strategy: From niche sports to major events, Samsung is broadening its reach with live sports partnerships.
· Data-Driven Personalisation: Chris explains how AI is helping Samsung personalise recommendations and enhance the viewer experience.
· Future Developments: Exciting hints about festive programming, expanded content libraries, and Samsung TV Plus’s plans for continued growth.
.svg)
