29.11.2024

Pact: UK TV Export Report 2023-24

Pact: UK TV Export Report 2023-24

Author

Bilal Shuja Zaidi

role

Senior Analyst

3Vision, in association with key stakeholders, produced the Annual TV Export Report for Pact, capturing insight on how much value UK TV content has overseas.

UK TV Export Market Shows Resilience

Despite challenging market conditions and significant growth in 2022/23, the UK TV export market remains resilient, achieving revenues of £1,818 million—a modest 2% decrease from the previous peak of £1,853 million.

North American continues to be the most important territorial destination for UK TV Exports

Despite the challenges coming from under pressure US Media companies, North American revenues grew again and now represent 41% of all TV Exports, an all time high.

TV Sales remains the largest contributor to UK TV Exports

TV Sales proportion of all UK TV Export Revenue declined year-on-year, but still remains the largest contributor of all Export Revenue.

AVOD becomes increasingly important for UK TV Exports

In 2023/24, VOD services saw a small decline in their proportion of overall TV sales but still represent just over half of the market. Sales to AVOD platforms have grown, with AVOD now accounting for 15% of total sales.

To view the full TV export report 3Vision produced for Pact click the link below. For more detailed insight into the UK TV exports sector get in touch

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