Photo 1512070679279 8988D32161Be


Netflix & Amazon Multi-Market Acquisitions


Jack Thomas Analyst

Acquisitions of US scripted series by Netflix and Amazon in international markets are becoming less common as both companies invest more into their own true Originals.

Amazon has historically taken less shows from the US than Netflix but is the only one so far to acquire new 2019/20 season US shows for multi-market distribution, taking 'Picard' from ViacomCBS and 'Treadstone' from NBCU.

StarzPlay launched last year in multiple markets and has already started engaging in multi-market deals like Netflix and Amazon, taking content from both the US and the UK.

Netflix and Amazon take different approaches to the branding of acquisitions. What is branded as a 'N Series' or 'Amazon Original' in one market may not be in another.

Looking at Global SVOD acquisitions as a whole reveals branding to be much less prominent in India, where more acquisitions remain unbranded than any other market.

Screenshot 2020 02 21 At 11 12 41

Even branding attached to multi-market deals can differ from territory to territory. 'The Good Place' (NBC) was branded a Netflix Original in Australia, France, Mexico and the UK but was unbranded in Canada and Sweden.

Screenshot 2020 02 21 At 11 12 08

Related articles


The German Local SVOD Market

SVOD platforms are becoming an important destination for US shows in Germany

Read more

The Demand for UK Content

The distribution of UK originating shows is getting mixed results in Show Tracker markets

Read more

Everything from 2016/17 without Distribution

Show Tracker data illustrates that the old saying “Comedy doesn’t travel well” remains true

Read more