With the meteoric rise of short-form video, how can the content and distribution world evolve to thrive in the landscape of user-generated content platforms?
On this episode of Inside Content I am joined by Wayne Davison, Chief Sales Officer & MD International at Little Dot Studios, an award-winning digital content agency leading the way in data-driven premium content for all platforms.
Joining Little Dot in 2016, Wayne is responsible for global ad sales and paid media, growth of the business's international footprint across Europe and APAC and Little Dot's recently acquired social media reporting business, as well as supporting new business partnerships and sits on the board of WING, Little Dot’s sports branded content agency.
We delve into Little Dot’s focus on digital, how its distribution strategy centres around social media but also branches out to other content partnerships and streaming platforms, including FAST. We also explore how behaviours around content consumption have changed as well as the unique opportunities and challenges that have come out of serving platforms such as YouTube and TikTok, delving into how content owners can move from the traditional to the digital distribution space.
Topic Breakdown:
- An overview of Little Dot Studios
- How significant are digital platforms such as YouTube and TikTok to traditional distribution companies and what type of initiatives brands and companies are employing
- To what extent the digital landscape has changed over the last few years
- What content performs best on digital platforms
- Little Dot Studios FAST activity, including available channels and distribution approach
- How content owners can take advantage of in the digital space
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