12.6.2020

Broadcasters continuing to pick up titles after Global SVOD

Broadcasters continuing to pick up titles after Global SVOD

Author

Jack Thomas

role

Director

With last week’s announcement from ITV that Bodyguard has been sold in the second window after Netflix to over eighteen broadcasters the title has quickly shot up to become Show Tracker’s top selling title in the second window after Global SVOD (Netflix & Amazon), alongside Fremantle’s American Gods

20200612 Show Tracker 2Nd Window After Svod 002

While broadcasters will likely be wary of the value of a show that has already been (and likely is still) available on Netflix or Amazon, certain key titles such as Bodyguard and American Gods obviously have an appeal broad enough to find success on broadcast after SVOD

For some of these titles it is not simply an experiment for one season, with shows like American Gods returning to premiere its second season in France (Canal+) and Canada (Super Channel), Riverdale returning in the UK (5Star), Canada (T+E) and France (Warner TV) as well as The Good Place returning in the UK (E4) and Australia (ABC Comedy). In Italy, Mediaset aired the complete run of Shooter (NBCU) after Netflix on free-to-air channel 20

20200612 Show Tracker 2Nd Window After Svod 003

Germany leads with the most second windows after Global SVOD, with RTL channels taking five titles. Typically broadcasters following SVOD are unable to get stacking rights, to ensure they cannot compete with Netflix and Amazon by allowing people to binge a full season on their catchup service

Despite this, there are a number of broadcasters that have engaged in unorthodox scheduling, airing multiple episodes a week or sometimes a day, in order to take advantage of 30 day catchup and put an entire season on its catchup service if only for a short time. Notable examples include Canal+ (France) with American Gods, Tele 5 (Germany) with Rellik and 5Star (UK) with Riverdale

3Vision trackers

Show Tracker

Get essential data on where scripted TV series are being distributed and acquired in global markets and start accelerating your content sales or acquisitions.

Show Tracker is an essential tool for content owners and buyers in the TV industry, enabling you to track a TV show’s full journey in a market from its first window onwards, so you can see who is buying and selling, and the main characteristics of each deal.

Learn more
3Vision trackers

Movie Tracker

Get essential data on where scripted movies are being distributed and acquired in global markets and start accelerating your content sales or acquisitions.

Movie Tracker is an essential tool for content owners and buyers in the TV industry, enabling you to track a movie’s full journey in a market theatrical release through home entertainment, Pay TV,  SVOD and free TV windows, so you can see who is buying and selling, and the main characteristics of each deal.

Learn more
3Vision trackers

Fast Tracker

Get essential data on where FAST channels are being distributed and acquired in key markets and identify important players delivering channels.

FAST Tracker is an essential tool that gives you an extensive and detailed view of the FAST ecosystem. Tracking major platform activity, channel owners and global channel distribution, FAST Tracker enables you to identify opportunities and analyse competitors so that you can make informed business decisions that get you ahead of the game.

Learn more

Related Insights