Netflixmac

09.06.20

Broadcasters continuing to pick up titles after Global SVOD

Jtlinkedin

Jack Thomas Senior Analyst

With last week’s announcement from ITV that Bodyguard has been sold in the second window after Netflix to over eighteen broadcasters the title has quickly shot up to become Show Tracker’s top selling title in the second window after Global SVOD (Netflix & Amazon), alongside Fremantle’s American Gods

While broadcasters will likely be wary of the value of a show that has already been (and likely is still) available on Netflix or Amazon, certain key titles such as Bodyguard and American Gods obviously have an appeal broad enough to find success on broadcast after SVOD

For some of these titles it is not simply an experiment for one season, with shows like American Gods returning to premiere its second season in France (Canal+) and Canada (Super Channel), Riverdale returning in the UK (5Star), Canada (T+E) and France (Warner TV) as well as The Good Place returning in the UK (E4) and Australia (ABC Comedy). In Italy, Mediaset aired the complete run of Shooter (NBCU) after Netflix on free-to-air channel 20

Germany leads with the most second windows after Global SVOD, with RTL channels taking five titles. Typically broadcasters following SVOD are unable to get stacking rights, to ensure they cannot compete with Netflix and Amazon by allowing people to binge a full season on their catchup service

Despite this, there are a number of broadcasters that have engaged in unorthodox scheduling, airing multiple episodes a week or sometimes a day, in order to take advantage of 30 day catchup and put an entire season on its catchup service if only for a short time. Notable examples include Canal+ (France) with American Gods, Tele 5 (Germany) with Rellik and 5Star (UK) with Riverdale

Related articles

30.04.21

Amazon Acquiring more TV than Netflix in both First and Second Window

Netflix is acquiring fewer TV shows than ever, with Amazon stepping in to fill the gap

Read more
07.05.21

Free Webinar: The Future of TV

Watch our free on-demand webinar on 'The Future of TV' and global content distribution trends.

Read more
28.04.21

Viaplay Subscriber Expansion Bolstered by US Acquisitions

Viaplay has surpassed 3 million subscribers for its SVOD that continues to expand

Read more
arrow-leftbracket-leftbracket-rightplyr-playsearchui-arrow-rightCloseui-facebookui-instagramui-chevron-nextui-chevron-prevui-twitter
logo-transition