3.4.2019

Amazon Channels

Amazon Channels

Author

3Vision

role

The Slow Globalisation of the Streaming Aggregator

Amazon Prime Channels is a platform available to Prime subscribers that aggregates third-party premium networks and other streaming entertainment channels.

The platform offers consumers the “choice to watch premium TV channels without having to sign up to a bundle or a contract, giving them the freedom to pay for only what they want to watch” says Alex Green, Managing Director of Amazon Prime Channels for Europe.

Amazon Prime Channels is said to have made $1.7 billion revenue from the à la carte service in 2018 and is predicted to generate $3.6 billion by 2020 (BMO Capital Markets). As a rough average Amazon share 70% of subscription fees with channels.

Screenshot 2019 04 03 At 14 57 38

Amazon Prime Channels arguably offers channel distributors a platform with scale and reach, as well as removing friction from the OTT process by integrating with Prime Videos catalog and providing access to subscribers after a few clicks.

Screenshot 2019 04 03 At 12 23 21

Since its launch in Dec 2016 Amazon Channels has grown to have 158 channels in the US – although this seems to have slowed - and has launched in the UK, Germany and Japan.

Prime Channels Japan launched in June 2018 (with only 20 channels growing to 40 in Q1 2018) with France and Mexico are said to be following soon.

Whilst Amazon channels continues to grow into new markets, the channels on the service are not achieving globalisation, with only 10 channels crossing every market from the 252 available.

Picture1
3Vision trackers

Show Tracker

Get essential data on where scripted TV series are being distributed and acquired in global markets and start accelerating your content sales or acquisitions.

Show Tracker is an essential tool for content owners and buyers in the TV industry, enabling you to track a TV show’s full journey in a market from its first window onwards, so you can see who is buying and selling, and the main characteristics of each deal.

Learn more
3Vision trackers

Movie Tracker

Get essential data on where scripted movies are being distributed and acquired in global markets and start accelerating your content sales or acquisitions.

Movie Tracker is an essential tool for content owners and buyers in the TV industry, enabling you to track a movie’s full journey in a market theatrical release through home entertainment, Pay TV,  SVOD and free TV windows, so you can see who is buying and selling, and the main characteristics of each deal.

Learn more
3Vision trackers

Fast Tracker

Get essential data on where FAST channels are being distributed and acquired in key markets and identify important players delivering channels.

FAST Tracker is an essential tool that gives you an extensive and detailed view of the FAST ecosystem. Tracking major platform activity, channel owners and global channel distribution, FAST Tracker enables you to identify opportunities and analyse competitors so that you can make informed business decisions that get you ahead of the game.

Learn more

Related Insights