On this episode of Inside Content, I’m joined by Geoff Clark, CEO of acTVe FAST Channels, for a deep dive into the world of FAST and the innovative strategies shaping the industry. acTVe has positioned itself as a key player in the FAST ecosystem, managing a diverse range of channels tailored to global and niche audiences alike.
In our conversation, Geoff shares how acTVe is navigating the complexities of content curation, monetisation, and differentiation in a crowded market. With a focus on celebrity-fronted and brand-driven channels, acTVe has developed a unique approach to stand out against major competitors like Disney and Paramount.
Geoff also introduces us to Free Live Sports, acTVe’s latest venture, designed to provide a free, ad-supported hub for sports fans. Covering everything from mainstream leagues to niche sports like equestrian and cornhole, the platform is redefining how audiences engage with sports content.
“We aim to create an ecosystem that works for everyone—viewers, advertisers, and channel operators—by leveraging data, innovation, and collaboration,” Geoff explains.
Our discussion covers the evolving challenges and opportunities in the FAST industry, including improving ad fill rates, balancing global and local content, and the critical role of data accessibility for driving future growth.
Key Topics Discussed:
Introduction to Geoff Clark and Active TV: Geoff shares insights into acTVe’s journey as a leading managed channel service provider and their unique approach to content curation.
The Power of Celebrity-Driven Channels: acTVe’s focus on celebrity-fronted channels helps differentiate its offerings and attract loyal audiences in a competitive market.
Free Live Sports: Geoff introduces this exciting new platform, which has quickly grown to over 100 channels, featuring live sports, niche offerings, and exclusive partnerships.
Monetisation Challenges and Solutions: Geoff discusses the challenges of ad fill rates in the FAST ecosystem and how creative monetisation strategies like Picture-in-Picture ads and shoppable tech are driving revenue growth.
Adapting to Viewer Preferences: From seasonal programming to data-driven scheduling, acTVe ensures its channels remain fresh and engaging.
The Future of FAST: Geoff offers insights into how the industry is evolving, including the need for greater data transparency and how younger audiences are shaping the future of streaming with their preference for highlights and bite-sized content.
acTVe’s innovative approach to FAST channels and sports streaming highlights the growing opportunities in the ad-supported streaming landscape. By focusing on quality content, tailored strategies, and emerging viewer trends, Geoff and his team are carving out a unique space in the ever-changing world of FAST.
Stay tuned for more episodes of Inside Content, where we continue to explore the strategies and trends shaping the media and entertainment industry.
.png)
.svg)
